The term "Gender", which was not very common in a while ago, has been gradually becoming familiar to people today. On the other hand, "Gender" has also received a negative image by mass media. In particular, since the enforcement of Basic Law for a Gender-Equal Society, the criticism has been made on the notion of a "Gender Free" ideology. It is argued from the mass media perspective that "Gender Free" is a vicious ideology that that invalidates the importance of fixed gender roles among human beings and dismantles the traditions of Japanese society.
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